Case Studies & Builds
Real client work, businesses we operate, products we've built, and systems we've tested in real operations. Every story below is labelled by its real relationship to 1Point — see the full grid with function tags on the portfolio page.
Client work
A Glasgow skin clinic
External client — anonymisedAn under-optimised Google Business Profile and no structured way to handle reviews or track what was actually working — a real, ongoing paid engagement, kept anonymised until the client permits naming.
- Google Business Profile services expanded from 1 to 24, photos from 5 to 66
- A 365-day content calendar built for the profile
- A review-response workflow
- A client dashboard for visibility into the work
- Wix SEO fixes on the existing site
Active client engagement, currently in progress. Kept anonymised while the work is ongoing.
Systems we built
1Point CRM & Business Operations System
Systems we built1Point ran into its own problem — no way to work a lead once it arrived — and built the fix as a real production system, not a demo.
- A two-pipeline architecture: sales pipeline on the lead, delivery pipeline on the engagement
- A 5-step public intake funnel replacing a forced service dropdown
- Proposals broken into structured, priced workstreams
- A client portal with real RLS-enforced data isolation, verified by directly testing cross-client access, not just reading the policy
- A real end-to-end test proving the corrected engagement-per-workstream model
Live, in production, running 1Point's own pipeline right now.
Read the full technical case studyOur own operations
Multi-brand trades operations stack
Owned & operatedA shared technology and operations stack supporting a real, GBP-verified group of plumbing, gas, drainage, and construction brands operated by the group — not client testimonials, this is the infrastructure the group runs on day to day.
- Shared websites across every brand in the group
- A shared CRM for lead handling
- Call operations and dispatch workflows
- Google Business Profile management across the group
- A content-automation stack posting across every brand's social presence
Live, operating daily. These are the systems 1Point sells, running its own group.
Visit 1 Point Plumbing & HeatingBuilt & incubated ventures
Motokah
Built & incubated ventureA car marketplace platform, built and owned, licensed to Motokah Africa Limited under the platform's own published terms.
- Full marketplace platform on a Supabase backend
- 12,800+ real listings ingested and structured
- City and make-based SEO architecture
- An Instagram content pipeline
Live platform, early-stage — built and owned, not claimed as a proven high-traffic business.
Visit MotokahFindMyTraders
Built & incubated ventureA founder-built tradesperson-directory SaaS, a separate company from 1Point, built by the same team.
- A programmatic SEO engine
- An Instagram content pipeline
- Live Stripe payments
- A real outreach pipeline built against 1,960 real UK tradespeople
Live product. Demo/seeded listings on the site are clearly marked as such, never presented as organic traction.
Visit FindMyTradersInternal products & automation
Content Engine
Internal productManually posting across 7+ Instagram brands wasn't sustainable, so we built the scheduling engine instead of hiring around the problem.
- A multi-brand scheduling engine, migrated to cloud infrastructure
- A reels pipeline
- Real engineering problems solved: double-posting, token-refresh failures, and lock-race bugs, each found and fixed in production
Live, operating daily across 7+ brands.
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